Spike Lee captures the true spirit of love and dedication in the story of Teddy Bridgewater and his mother, Rose.
At 9 years old, Teddy promised Rose he would buy her a pink Cadillac Escalade when he made it into the NFL. Through the years, she was a rock who supported Teddy in his dream to be a professional football player and when she was diagnosed with breast cancer, Teddy was by her side helping her to win that battle.
On the eve of the NFL draft pick, we teamed up with Cadillac to help Teddy Bridgewater fulfill his promise by surprising Rose with a bright pink Cadillac Escalade.
This short documentary about Teddy and Rose, and their triumphant love and dedication, premiered on Good Morning America and was featured on ESPN. It was picked up by traditional media outlets such as ABC News, Sports Illustrated and Washington Post. And it trended online generating hundreds of thousands of views and millions of impressions.
"A Promise To Rose" was also the winner of 2 Clio Sports awards this year.