CHEVROLET

‘LEGENDS’

John Legend’s soulful combination of emotion and elegance was the perfect focus for a 360˚ campaign to launch the sophisticated and eye-catching redesign of the 2014 Chevrolet Impala.

The campaign included :60 and :90 television, branded content videos, an entry on Chevrolet’s culture page, and print. It featured Legend’s creative process and his new song “Made to Love,” and coincided with the release of his new album, "Love in the Future".

The :60 commercial premiered during the NBA finals and was a 2014 Clio winner for Music in Film.

TELEVISION

LEGENDS

CONTENT

Inspiration

CONTENT

MELODY

CONTENT

PROCESS

PRINT

LEGENDS

Chevrolet Print_Legends
WEB

CULTURE PAGE

Chevrolet Culture_Story_JohnLegend