John Legend’s soulful combination of emotion and elegance was the perfect focus for a 360˚ campaign to launch the sophisticated and eye-catching redesign of the 2014 Chevrolet Impala.

The campaign included :60 and :90 television, branded content videos, an entry on Chevrolet’s culture page, and print. It featured Legend’s creative process and his new song “Made to Love,” and coincided with the release of his new album, "Love in the Future".

The :60 commercial premiered during the NBA finals and was a 2014 Clio winner for Music in Film.