GENERAL MOTORS

MLK - TABLE OF BROTHERHOOD

To draw attention to the unveiling of the Martin Luther King Jr. Memorial in Washington DC, we created a multi-city tour to not only honor the legacy of Dr. King, but to bring people together to apply his principles to the many social issues our country continues to face.

We created national print to focus on the memorial itself.  Local print, digital and out of home was designed to draw crowds to the tour cities to watch and engage with influencers from film, media, and politics as they gathered around an actual Table of Brotherhood.

The tour generated both mainstream press attention and hundreds of millions of media impressions.

CASE STUDY

TELEVISION

NATIONAL PRINT

Print_TOB_01

TOUR

Tour_TOB_01

Tour_TOB_02

Tour_TOB_03

Tour_TOB_04

Tour_TOB_05

Tour_TOB_06

Tour_TOB_07

LOCAL PRINT

Print_TOB_05

Print_TOB_02_NEWPrint_TOB_04_newPrint_TOB_03_new

 

OOH/DIGITAL

OOH_TOB_01