We combined multicultural initiatives to produce inclusive content showcasing our diverse consumers, focusing on LGBTQ+, Black, and Hispanic markets. This campaign showcased the powerful crossover of passion and artistry embodied in the Cadillac brand. Employing bold and visually captivating imagery, we spotlighted the MY2024 LYRIQ, MY2025 CT5, and their key features alongside a diverse range of Cadillac multicultural drivers. These films highlighted how the features of our vehicles enhanced the drive within our drivers—igniting inspiration and unleashing the power within.

Highlight key features, safety benefits, and premium materials of Cadillac’s electric vehicle LYRIQ with creativity that resonates with Asian American consumers. ​

Capturing the perfect landscape for an EV-ready future, we will highlight the craftsmanship and innovation of the All-Electric MY2024 LYRIQ with a diverse group of Asian-Americans as they continue their ultimate purpose to electrify the road ahead. ​​

In 2024 Multicultural LYRIQ digital copy testing, Electric Nights had the highest Main Message recall among Cadillac ads with EV vehicle focus – landing at 28% with a focus on Features/Tech. In addition, Electric Nights had above-normal rankings when it came to brand consideration takeaways like Cadillac being perceived as ”forward-looking”, “excellent quality”, “prestige” , and “advanced tech” ​​