When Cadillac was ready for an image that took the luxury car beyond the standard, and often stodgy, old status symbol image, we created ads that highlighted their vehicles as dynamic and integral to the lives of people who appreciate style and never stop chasing their dreams.
Cadillac
ATS & SRX
Television
SRX - DINNER PARTY
We focused on the attention to detail, quality, and relationships that are revealed at a dinner party to perfectly illuminate the finer qualities to be appreciated in the Cadillac SRX.
TELEVISION
ATS - MAKING IT
This campaign is an ode to those who put their passions first and never stop chasing their dreams. They are the early risers who burn the midnight oil and are driven towards success.