Discover the Cadillac LYRIQ, a thoughtfully dynamic electric experience designed with you in mind. The LYRIQ seamlessly pairs the timeless elegance of Cadillac with the captivating modern flair of today's EV vehicles. In celebration of AAPI month, we collaborated with director and visionary Lukas Dong, to create a film that highlighted the LYRIQ’s captivating features though a storyline the seamlessly infuses Asian American Culture. Be sure to watch “Electric Nights” to see how you can unlock a new journey and go the distance with the Cadillac LYRIQ.

Every new moon asks for an electric night. Celebrate AAPI and their bold pursuits with the all new Cadillac LYRIQ. Highlight key features, safety benefits, and premium materials of Cadillac’s electric vehicle LYRIQ with creativity that resonates with Asian American consumers.

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Capturing the perfect landscape for an EV-ready future, we will highlight the craftsmanship and innovation of the All-Electric MY2024 LYRIQ with a diverse group of Asian-Americans as they continue their ultimate purpose to electrify the road ahead. ​​

In 2024 Multicultural LYRIQ digital copy testing, Electric Nights had the highest Main Message recall among Cadillac ads with EV vehicle focus – landing at 28% with a focus on Features/Tech. In addition, Electric Nights had above-normal rankings when it came to brand consideration takeaways like Cadillac being perceived as ”forward-looking”, “excellent quality”, “prestige” , and “advanced tech” ​​