To draw attention to the unveiling of the Martin Luther King Jr. Memorial in Washington DC, we created a multi-city tour to not only honor the legacy of Dr. King, but to bring people together to apply his principles to the many social issues our country continues to face.

We created national print to focus on the memorial itself.  Local print, digital and out of home was designed to draw crowds to the tour cities to watch and engage with influencers from film, media, and politics as they gathered around an actual Table of Brotherhood.

The tour generated both mainstream press attention and hundreds of millions of media impressions.