Uber

Brooklyn Made

Uber dominated the ridesharing market but was losing shares to LYFT and other new competitors. As a transactional business with consumer decisions highly based on the lowest pricing, how can the brand retain long term loyalty especially as competition in the rideshare and delivery markets grow. 

Television

Da Republic of Brooklyn

Case Study

Insight

Humanizing the brand to allow customers to feel connected to the product.

Case Study

Solution

  • To help Uber build an emotional connection with people by humanizing the brand through inspirational stories featuring its greatest commodity, its drivers. We captured stories of redemption, triumph, and perseverance that make you laugh, cry and sometimes a little bit of both. We wanted to inspire the audience to reach for more, to become more, and connect with the brand and its service emotionally.
  • This Digital Video Campaign extended to OOH, social influencer engagement, and a launch event partnering with Vice Media  in NYC.
Case Study

Results

  • REACH
    • 196M+ consumers reached across social and digital
  • VIDEO VIEWS
    • 3.3Mk video view
    • 400k full length video views​​
  • EARNED MEDIA
    • 40+ earned media placements