Uber dominated the ridesharing market but was losing shares to LYFT and other new competitors. As a transactional business with consumer decisions highly based on the lowest pricing, how can the brand retain long term loyalty especially as competition in the rideshare and delivery markets grow.
Uber
Brooklyn Made
Television
Da Republic of Brooklyn
Case Study
Insight
Humanizing the brand to allow customers to feel connected to the product.
Case Study
Solution
- To help Uber build an emotional connection with people by humanizing the brand through inspirational stories featuring its greatest commodity, its drivers. We captured stories of redemption, triumph, and perseverance that make you laugh, cry and sometimes a little bit of both. We wanted to inspire the audience to reach for more, to become more, and connect with the brand and its service emotionally.
- This Digital Video Campaign extended to OOH, social influencer engagement, and a launch event partnering with Vice Media in NYC.
Case Study
Results
- REACH
-
- 196M+ consumers reached across social and digital
- VIDEO VIEWS
- 3.3Mk video view
- 400k full length video views
- EARNED MEDIA:
- 40+ earned media placements