Cadillac found themselves underperforming industry standards, particularly with Black American luxury intenders — a consumer base with historical affinity for the brand. The brand wanted to reaffirm its standing in luxury automotive with a launch of the all-new, technologically advanced Cadillac Escalade-V. In an ever-changing world, especially when it comes to technology & culture, Cadillac seeks to more deeply engage with the Black community in equitable ways and strengthen its position as a collaborator of culture.
Black Future is Cadillac’s latest Multicultural creative campaign launched in June during Black Music Month, featuring the all-new Escalade-V alongside rap artist and car aficionado, Killer Mike. We experience a glimpse of Killer Mike’s vision of the Future of Black America made up of the work of a rising NFT visual artists Nyla Hayes, Nick Davis, and more as the story unfolds.
Aimed at celebrating the Power of Black Promise, Black Art, Black Music and Cadillac’s connection to it.