Challenge

  • As Brooklyn Brewery expanded into global markets, it became essential to create a cohesive identity that honored its Brooklyn roots while resonating worldwide. They came to Spike DDB as master storytellers to capture Brooklyn’s creative and authentic spirit, while driving awareness, amplifying key products, and unifying the brand across global markets without losing its local connection. 
  • In addition to a need for a cohesive identity, Brooklyn Brewery sought to gain traction with local global markets – keeping a keen eye on how these markets engage on a grassroots level across social media and digital platforms so we ensured we prioritized both online & offline channels for this work.
Case Study

Insight

Brooklyn is more than a geographic location. It’s a state of mind. 

Case Study

Solution

Create a unified global presence that remains true to its Brooklyn heritage, appealing to both traditional beer drinkers and new craft beer fans across markets. The campaign "Brewed by Brooklyn" launched in June 2024 across Broadcast, Digital, Social, OOH in 7 key markets throughout Europe. The 360 creative campaign infused meaning into the brand's tagline "This is Brooklyn" through a vibrant portrayal of the brand's multifaceted identity and the authentic, diverse spirit that defines both the brewery and the pulsating heart of the borough it proudly calls home.

Case Study

Results

  • REACH: 617M+ consumers reached across social, digital, broadcast & more
  • VIDEO VIEWS: 86M+ video view
  • CLICK-THRU RATE: 553 click-throughs