Cadillac was once the pinnacle of American auto motive luxury. However with increased global competition and changing Consumer perceptions it now has an average opinion and is not recognized as a luxury or technology brand with multicultural audiences. We were charged to transform market expansion of visibility & internal efforts, shared progress and long-term investment.

We were inspired to create a campaign platform, Audacity, (a scalable by design) 360 creative that could live for years to come, and is relevant for moments that matter in Black, Asian, Hispanic, and LGBTQ+ culture.